Yizhen
Serendipity
Visual Identity & Branding, UI/UX
This is a new innovative retail experience of a flower shop. An experiment to explore how visual identity can be effectively applied to create a new and exciting experience.
* This is an ongoing project as part of my senior design portfolio, more works will be updated soon.
November 2021
Instructor: Dirk Kammerzell
Problem
Consumers are faced with too many choices every day with every single purchase.
" Today's abundance of consumer options can stall our decision-making and even wear away our well-being. But there are solutions. "
Research
Goal
Key Feature
In a 2000 paper in the Journal of Personality and Social Psychology (JPSP, Vol. 79, No. 6), the team showed that when shoppers are given the option of choosing among smaller and larger assortments of jam, they show more interest in the larger assortment. But when it comes time to pick just one, they're 10 times more likely to make a purchase if they choose among six rather than among 24 flavors of jam.
To create an exciting new experience of flower retail.
A relaxing and trustful experience that avoids making too many choices.
Give consumers a sense of pleasant surprise to enjoy with flowers.
In-store interactive screen.
An animated card-flipping experience to get the result.
